01
Start with the customer
Positioning, messaging, and launches begin with why customers buy — not with features. Research and customer insight set the strategy.
Senior PMM at Acquia · Seattle, WA
Renat
Renat
Balandin
Senior Product Marketing Manager
Product marketing leader with 10+ years of commercial strategy and product marketing experience, scaling AI and SaaS products across VC-backed startups and $350M+ ARR environments. I specialise in pricing architecture, GTM strategy, and revenue-driving launches — and in helping brands find their story in the AI era.
10+ years experience
$350M+ ARR environments
Pricing & packaging
AI & SaaS GTM
Enterprise launches
About
At the intersection of product, sales & customers
My journey started in economics and policy, moved through consulting, and then into tech product management about five years ago — across CPG, fintech, and drones. That path eventually led me to product marketing, where the mix of technical product work and creative go-to-market strategy finally clicked.
Since then I've built a PMM function from scratch, architected pricing and packaging for an enterprise portfolio, and led unified, multi-product launches. Today I lead product marketing at Acquia across Web Governance, DAM, and Source CMS.
What I enjoy most is sitting at the intersection of product, sales, and customer teams — connecting insights across them so the product, and the story we tell about it, align with what users actually need.
Approach
How I think about product marketing
Product marketing is the voice of the customer inside the organisation. Every decision — from positioning to sales enablement — should be driven by a deep understanding of why customers consider a solution in the first place.
02
Align cross-functionally
I work across product management, sales, and customer success so messaging, positioning, and GTM stay aligned with customer expectations.
03
Turn insight into revenue
Clear narratives, pricing architecture, and enablement that sellers can actually use — measured in pipeline, adoption, and shorter sales cycles.
Experience
Where I've worked
Acquia — AI-powered digital experience platform
Senior Product Marketing Manager
Lead product marketing across Web Governance, Digital Asset Management (DAM), and Source CMS — developing positioning, messaging, and GTM strategies for enterprise marketers.
- Partner with Product, Sales, Customer Success, and Marketing on new capabilities, launches, and integrated solutions.
- Drive sales enablement, competitive intelligence, and cross-product growth supporting acquisition, adoption, and expansion.
Siteimprove — $150M ARR business
Senior Product Marketing Manager
Led GTM across Siteimprove's AI, search, analytics, and platform portfolio — market narrative, category positioning, and commercial strategy across multi-product launches, AI visibility / AEO, and agentic positioning.
- Architected end-to-end pricing & packaging strategy that shifted selling to a consultative, maturity-based model — cutting sales cycle length by 50% in pilot.
- Led GTM for Agentic Momentum, the first unified multi-product launch: 14K+ landing page visits, 1,026 attendees, and 467+ adopting accounts in 30 days.
- SEO Intelligence Suite GTM drove 270 leads and 23 contracts in the first 6 months post-launch.
- Built the SKO enablement system for Search and AEO — adopted as the default sales materials company-wide.
Airspace Link — $37M Series B drone safety SaaS
Product Marketing Manager
Established and led the product marketing function from the ground up — end-to-end GTM strategy, positioning, sales enablement, and pricing for a B2B/B2C platform in a highly regulated, emerging market.
- Segmentation and personalised trial strategy contributed to the three largest deals closed in 2024 and 15% lead pipeline growth.
- 32% reduction in time to first value and 17% NPS improvement across 70,000 monthly active users.
- Launched a Product Academy — onboarding drove 30% engagement / 70% completion and 28% fewer onboarding support tickets.
Capco — B2B2C fintech
Product Manager (Contract)
- Led end-to-end launches of B2B2C fintech products for financial institutions, aligning product features with market needs.
- Standardised project intake, boosting delivery velocity by 30%.
- Strategic planning for a product portfolio achieving 120% of annual revenue targets.
Molecule — Health-centric CPG
Product Manager / Product Marketing Manager
- GTM for a CPG portfolio across web and Amazon: 26% average monthly growth on web and 20% month-over-month on Amazon, with a 4.5+ star storefront.
- Designed A/B testing programs and customer segmentation / persona frameworks to inform positioning and targeting.
S&P Global — Strategy consulting
Associate Management Consulting Director
- End-to-end strategy engagements for energy, private equity, and financial services clients.
- Led a demand analytics tool from concept to launch, driving a 10% revenue increase.
- Led analysts building a $5B investment roadmap for a major transportation conglomerate.
Expertise
What I do best
GTM & Commercial Strategy
AI & SaaS
Sales Enablement
Columbia UniversityMaster's (M.P.A.), Management and Economics — New York, NY
Montclair State UniversityBachelor's (B.S.), Business — Montclair, NJ
Testimonials
What colleagues say
Renat played a vital role in supporting our Go-to-Market strategy, conducting customer and competitive research to ensure our product was well-positioned in the market.
Colby FreeVP of Product
Renat was instrumental in collaborating with the engineering team, ensuring that feature development aligned with our customer needs and market demands.
Jeff HawkeDirector of Engineering
Renat's ability to bridge the gap between product marketing and sales was instrumental in helping our team effectively communicate the value of our product.
Katie PawlowskiBD Manager
Let's connect
Interested in product marketing, GTM strategy, or AI-era visibility? The best way to reach me is on LinkedIn.
Connect on LinkedIn ↗